CHF 2'800 .-

Bamford London and seconde/seconde/ are collaborating again, giving their new limited-edition watch the middle finger...

That's right. It's what you're thinking: a watch with a middle finger. The Bamford London X seconde/seconde/ B347 BAD MOF'R is the second love child designed by disruptive British watch company Bamford London and anarchic French designer Romaric André, aka seconde/seconde/. The watch is based on Bamford London's B347 titanium monopusher chronograph and is limited to 50 pieces.

When Bamford London founder George Bamford met seconde/seconde/founder Romaric in 2020, a unique bond was formed. Two disruptors with a knack for the unpredictable, the maverick, and the downright funny were always going to spark. This is a duo that sees the world from a different perspective, breaking free from decades of convention to surprise—and distort. And now they're back for a second collaboration with the Bamford London seconde/seconde/B347 (BAD MOF'R).

The story of the watch revolves around two elements. The first is the name: BAD MOF'R, a take on BAMFORD.

The second is the subdial at 3 o'clock, where seconde/seconde/ has replaced the conventional hand with a single-finger salute that becomes the chronograph's 30-minute counter. The white counter contrasts sharply with the gradient blue dial, while the red eff-off sleeve highlights the central red seconds hand. The chronograph is powered by a Swiss-made Sellita SW510 automatic movement and activated by a single pusher at 2 o'clock, which, like the crown and 41.5 mm case, is cast in ultra-lightweight titanium. The whole thing is mounted on a blue Cordura strap. Breaking the norm doesn't mean you can't be comfortable.

The BAD MOF'R follows the BAD FORM GMT, which was based on Bamford London's signature GMT design and featured a two-finger Churchillian salute, as well as the bastardization of the Bamford logo into Bad Form.

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